Below are principles for WhatsApp display names and guidance for best practices to avoid formatting errors.
Principle | Examples |
---|---|
Compliance with policies |
A display name should not violate WhatsApp Commerce and Business policies. An example for a store that sells wine glasses:
Within your company, you may have separate WhatsApp business accounts for different divisions; only those divisions that are compliant with WhatsApp’s Commerce Policy may have a WhatsApp business account. |
Accurate representation of your business |
A display name should represent:
A display name should not be:
An organization with a government affiliation needs the WhatsApp team's approval |
Consistency with external branding |
A display name must have consistent branding with external sources (e.g., a company's website or marketing). An example for a product line named "Fresh Produce Cold Pressed Juices":
|
Clear relationship with your business |
A display name must have a clear relationship with your business (must be referred on the business's website or external media references). For example:
If the relationship between your company and the brand is not obvious, indicate the relationship using “by [company name].”
If the display name represents a business that the company is working with (i.e., if the business is an agency, distributor, partner, or parent company), then the relationship between the business represented in the display name and end-client business must be evident and clear in both parties’ business websites. |
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