How does WhatsApp conversation pricing work?

Effective February 1, 2022, there are two types of conversations on the WhatsApp Business Platform, each with different rates:

• User-initiated: A conversation that initiates in response to a user message. Any time a business replies to a user within the 24 hour customer service window, that message will be associated with a user-initiated conversation.

• Business-Initiated: A conversation that initiates from a business sending a user a message outside the 24 hour customer service window and outside any open conversation session. Messages that initiate a business-initiated conversation require a message template.

• All conversations are measured in 24-hour increments or “sessions”

These 24-hour conversation sessions start whenever the first message is delivered by a business, either in response to a user inquiry, or if a business-initiated message template is delivered.


To see more details including conversational examples, see the attached PDF


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