Maintaining high quality rating for your WhatsApp number

To maintain high quality:

  • Make sure messages follow the WhatsApp Business Policy and Commerce Policy.
  • Only send messages to users who have opted into receiving messages from your business.
  • Make the messages highly personalized and useful to users. Avoid sending open-ended welcome or introductory messages.
  • Be mindful of messaging frequency; avoid sending customers too many messages a day. Be thoughtful of informational messages, optimizing for content and length.


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