Starting February 1st, 2022, WhatsApp will switch from a notification-based pricing model to a conversation-based pricing model. Instead of being charged for notifications sent, businesses will be charged per conversation, which includes all messages delivered within a 24-hour period.
WhatsApp Business API conversations fall into two categories that are priced differently:
- User-initiated, like customer care and general support inquiries.
- Business-initiated, like post purchase notifications.
If you have an WhatsApp feature enabled for your account, you will receive a pricing addendum from us detailing the exact price changes.