WhatsApp has introduced limits on the number of marketing template messages a person can receive from a business within a certain timeframe. This will place restrictions messages that are less likely to be read or users who are less likely to engage with you as a sender. These limits aim to enhance the user experience by increasing message engagement and improving metrics like read rates and user sentiment. By controlling the volume of marketing messages, WhatsApp ensures users find business communication more valuable and less intrusive.
Impact on Your Marketing Messages
The limit applies only to marketing template messages that would typically start a new marketing conversation. If a marketing conversation is already active, businesses can send one additional marketing template message. Further messages within the same conversation can only be sent if the user responds.
Example:
1. Sending the first marketing template message starts a new 24-hour marketing conversation window, subject to the per-user limit.
2. A second marketing template message can be sent within the active conversation.
3. Each time the user responds during the active conversation, the business can send one more marketing template message. Unlimited free-form messages are also allowed within the conversation.
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