Reasons can include the following:
1) The recipient phone number is not a WhatsApp phone number.
2) Recipient has not accepted WhatsApp's new Terms of Service and Privacy Policy.
3) Recipient using an old WhatsApp version; must use the following WhatsApp version or greater:
Android: 2.21.15.15
SMBA: 2.21.15.15
iOS: 2.21.170.4
SMBI: 2.21.170.4
KaiOS: 2.2130.10
Web: 2.2132.6
Also, using a non-WhatsApp communication method, ask the WhatsApp user to:
- confirm that they can actually send a message to your WhatsApp business phone number
- confirm that your WhatsApp business phone number is not in their list of blocked numbers (Settings > Privacy > Blocked or Blocked contacts)
- confirm that they have accepted WhatsApp's latest Terms of Service (Settings > Help, or Settings > Application information will prompt them to accept the latest terms/policies if they haven't done so already)
- update to the latest version of the WhatsApp client
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