Guidelines for using WhatsApp placeholders

Please adhere to the following  guidelines for using placeholders in WhatsApp templates:

  • The placeholder should only be simple text and should not contain line breaks.
  • Placeholders should not be right next to each other. For example, Hi {{1}} {{2}}
  • The placeholder shouldn’t contain special characters such as #, @, $, %
  • Message template body should not start or end with a placeholder. For example, “{{1}}, Here is the detail of your order {{2}}”. 

Adhering to the above will ensure that your templates get approved by Meta.​


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