What to do if your WhatsApp template is rejected by Meta

WhatsApp templates are pre-approved messages that businesses can send to their customers, and they must comply with WhatsApp's guidelines. Ensure that you understand WhatsApp's messaging policies and guidelines. Your template might have been rejected due to non-compliance with their content policies, formatting rules, or use case guidelines. Common reasons for rejection include promotional content, inappropriate language, or unclear message purpose. 

Also make sure that you are submitting the template under the correct message category.

Try to provide more context for the message content in your WhatsApp template submission.
Also, for each of the placeholders in the template, provide more detailed examples.

If you think your template has been wrongly rejected, get in touch with us to submit an appeal


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